Pitz is our first investment out of Fund II.

Like Shopify did for ecommerce, Pitz is building the rails that auto repair shops can run their entire business on. A voice agent for vehicle diagnostics, a parts marketplace, and delivery network that enables car repairs in 24 hours or less.

The founder, Natalia Salcedo, was one of only 18 to make it through our diligence process and pitch the VCs on The Pitch. She may be one of the best operators we've encountered.

Natalia Salcedo has been running other people's P&Ls since her twenties. At Groupon she became the youngest head of sales and took the Colombian market from -$300,000 to $3 million in EBITDA in fifteen months. Rappi had her opening new markets countries. She was running seven by the time she left. Then she co-founded JOKR, the instant-grocery company that reached an $800 million valuation.

Then she joined as CEO of Meru, a spare-parts marketplace, where she grew the company to $6 million in GMV in under a year. There she personally spoke with 3,000 mechanics and discovered that parts were the easy part! What the shops really needed help with was diagnosis, credit, infrastructure to run their business on. She went all over the world — Spain, Morocco, San Francisco — and found the same broken workflow in every market. So she decided to solve the problem herself.

Natalia founded Pitz in 2025, and when she opened her second market in Brazil, she learned Portuguese in about six weeks and ran the launch personally. Ask Natalia where this is all headed and she'll tell you. She wants Pitz to be the first Latin American woman-led company to ring the bell on Wall Street.

A repair shop runs on voice. Mechanics work with their hands full, and software that expects them at a keyboard doesn't get used. So Pitz meets them where they already are: voice.

The mechanic dictates the car make and model, the plate, the symptom. Pitz AI checks the VIN, flags stolen cars, and returns two candidate diagnoses in minutes, instead of an hour or two of troubleshooting. It quotes the customer over WhatsApp and orders the parts by voice; in covered cities those parts arrive in about 90 minutes. Underneath, a language model reasons over more than a million structured diagnoses, tuned to the way mechanics actually talk. Each new repair adds to that training data.

New mechanics typically spend their first week making small talk with the agent, asking it the time and the weather, the first real diagnosis comes around week two. By week four the average shop is using it 4.2 times a day. Nine in ten Mexican shops on Pitz use the app daily, and more than half of all parts orders now start as a voice interaction.

Natalia spent Pitz's first six months selling door to door, shop by shop. It was taking about twenty days to close a single shop; at that pace, she figured, reaching even half the market would take 37 years.

So she went to the people who already talk to mechanics every day, the parts distributors. Natalia calls the distributors her best salespeople. A distributor puts their inventory on the Pitz marketplace and its salespeople install the app in the workshops they already serve. One seller can reach hundreds of workshops. Their customer acquisition costs dropped from $109 to $16 within months. 

It was this distribution strategy that took them from zero to a $2.16M revenue run rate after one year in Mexico and Brazil. Now Natalia has her sights set on the US. Several of her largest distributors already operate in the States and Pitz just signed a partnership with a Tier-1 global parts supplier with a pipeline of more than 10,000 shops. 

The market is enormous and mostly unbuilt. The global automotive aftermarket runs to more than $1 trillion a year. But everything Pitz has built so far is in Mexico and Brazil. 

The US entry, planned for Q4 2026, is the unproven part. Natalia's belief is that LATAM was the harder market to crack, and the playbook and relationships she built there will give them leverage in the US. 

This fall she will move to San Francisco ahead of their launch. But to be clear, this isn't a bet on their US expansion plan. This is a bet on the founder. 

With some skill, Natalia may actually ring the Wall Street bell.

Fund I portfolio founder Sarah Lucena w/Mappa told Natalia: "I don't care what you're doing, but you have to be there." And by there she meant The Pitch. Thank you Sarah 🙏

In April, Natalia came on The Pitch raising $2 million. By July she closed the round at $3.1 million after raising roughly $1.5 million of it through the show and its introductions.

Flybridge’s pre-seed fund invested; so did Sidecut Ventures. Then Rohit Gupta with Future Communities Capital invested and made an introduction that brought in Mike MacCombie with Generous Ventures, along with a number of his LPs.

Fund II invested $300,000 on a SAFE at a $20 million post-money cap, our first investment out of Fund II. 

LPs in Fund II get exposure to Natalia Salcedo's next decade.

— Josh

P.S. Natalia's episode is the Season 16 opener of The Pitch. Subscribe to The Pitch in your podcast player of choice.

This offering is made under Rule 506(c) of Regulation D. It is open to accredited investors only, and accreditation must be verified before investing. Any offer is made only through The Pitch Fund II's private placement memorandum and subscription documents. Investing involves risk, including the total loss of capital. Fund interests are illiquid, and there is no secondary market for them. Past performance does not guarantee future results.